Boris Bragin
Senior SEO
Search visibility isn’t luck — it’s engineering. My job is to make sure that when someone looks for the right partner to build their business in Europe, AMS is the answer they find first.
Expert Practice
Boris Bragin is a technical SEO and organic growth specialist with more than fifteen years of experience. His background covers financial services, fintech, trading, payments, and technology. As Head of SEO at AMS Europe, he leads the firm’s search strategy — from technical SEO and multilingual optimization to content, analytics, and organic acquisition. Above all, his work has one goal: making AMS visible to international clients searching for licensing, AML, accounting, and corporate services.
His expertise rests on a strong engineering background. Before moving into SEO, Boris worked as a frontend engineer and built websites, e-commerce platforms, and web applications from scratch. As a result, he goes beyond standard SEO advice. Instead, he finds and fixes technical barriers to growth himself: site architecture, indexation, page speed, internal linking, structured data, and multilingual performance. In addition, he works closely with developers, designers, and content teams to turn strategy into measurable results.
At AMS, Boris runs the multilingual SEO system behind the firm’s growth in international search. His work covers technical audits, competitor research, keyword strategy, content planning, link building, and performance monitoring. For example, he has scaled organic traffic in competitive financial niches and raised conversion rates to double-digit levels. Today, he applies this experience to bring qualified international leads to the firm.
What Boris works on
Technical SEO & site architecture
Full technical audits and fixes — site structure, indexation, internal linking, and page-speed optimization — using his engineering background to resolve issues directly rather than just report them, ensuring AMS’s site meets the standards search engines reward.
Multilingual SEO strategy
Design and execution of SEO across English, Russian, and Czech — tailored keyword research, semantic cores, and localized content strategy for each market — so AMS reaches international clients in their own language and region.
Search analytics & reporting
Continuous monitoring of rankings, traffic, and search performance through Ahrefs, SEMrush, Google Analytics, and Search Console — translating data into clear priorities and measurable growth in commercial visibility.
Content strategy & optimization
Development of technical briefs for copywriters and designers, optimization of content and metadata, and structuring of service pages so that AMS’s licensing, AML, and corporate offerings rank for the queries that matter to real clients.
Link building & authority
Building and managing external link strategies that strengthen domain authority and search rankings — improving how search engines assess AMS’s trust and expertise in a competitive regulatory niche.
Conversion optimization
Aligning SEO with real business outcomes — optimizing structure, usability, and user journeys so that organic visitors don’t just arrive, but convert into consultations and clients.